Women As Game Changers | Women As Game Changers Training for Spa
Women As Game Changers Training is designed to transform the women who are transforming the spa industry through brand-building skills and inner awareness and self care.
Branding for women in spa; Women in Spa Industry, Women as Game Changers
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Spa Women



L I V E  O N  Z O O M !

We are reaching a tipping point where the untapped, unwavering feminine energy is rising. Perhaps that is why Fortune Magazine said, “The future of leadership is female”. Join American Spa Magazine’s 2017 Women’s Visionary Leadership Award winner, Tara Grodjesk, and Women As Game Changers Founders, Carolyn Parrs and Devi Records, and experience LIVE a practical and experientially-based training for women entrepreneurs and leaders that was created by and for women game changers.

Women As Game Changers distinctively integrates “outer game” business-building skills with “inner game” awareness, confidence and wellbeing. All of this is steeped in a strong feminine support system that both empowers and nourishes the self. Experience the future of leadership that acknowledges and celebrates how women think, feel and lead today.



Creating from Core with Carolyn Parrs

How to Get to the Soul of Your Brand and Connect with Your Customers More Deeply Than Ever Before

Probably the #1 business question entrepreneurs and small business owners ask Carolyn is “How do I get to my brand’s core message?” It’s a Big One – and of paramount importance because if you don’t know what your core message is, then you don’t have a brand. Just some words on a page or a pretty logo.

Getting to your core message requires not only examining what’s on the outside, in the marketplace you exist in, but a deep inquiry inside, to your core reason for being and why that is relevant now. When you understand that, and what your beloved customers really want and care about, you will be able to attract your ideal clients or customers more effectively and easily. With over 3,000 marketing messages we get hit with every day, knowing and driving your core message can and will help you cut through that clutter.

Here’s what you will learn and experience:

  • Why getting to the soul of your brand can help you connect with your customers more deeply and authentically
  • The essential questions you need to ask yourself, your team and your customers (or potential ones) so you can get to your company’s true core message
  • How to create and transform a brand’s core message into a tag line that communicates it all in 2-7 words
  • Examples of core messages from companies that nailed it



The Power of the Collective Whole with Tara Grodjesk

Get Your Team Aligned with Your Brand and Vision

Once you get to the soul of your brand and your deeper why,  you need the support of your team to help bring your vision into fruition. Tara will take us through a powerful alignment process for you and your team to get brand buy-in and then collaborate with the same vision in mind. This training segment addresses the importance of getting your team aligned to take powerful action in your business.

Here’s what you will learn and experience:

  • Why brand alignment has a direct impact on client satisfaction and your bottom line
  • How to identify your personal values and express them through your brand
  • Find the common values between you and your team so alignment happens holistically
  • How to keep your brand values alive and thriving as you grow



Living into Alignment from the inside out with Devi Records

Identifying Your Derailers and How to Transform Them

Most businesses that fail do so either from a lack of skill in the outer game, their messaging is off, marketing is not effective, funding is not adequate; or a lack of skill in the inner game—they derail themselves.

You know what derailing feels like, it’s when you can’t quite take the steps you need to. You procrastinate, or get distracted, have negative self-talk, develop physical symptoms and generally make yourself miserable without really understanding why.

Derailers are outdated scripts, beliefs or fears that live in the subconscious mind and can trip you up making your success more difficult. Recently Harvard wrote an article stating that 80% of all or our conscious decisions are influenced by the subconscious mind.  When your subconscious mind has that much power over your life, you need to know how to communicate with it and update your files.

The good news is that you can learn to recognize derailers and overcome them– join Devi Records for an experiential journey of discovery.

Here’s what you’ll learn and experience:

  • How to recognize when you are beginning to derail
  • Common types of derailers
  • How to transform a derailer
  • How to develop congruency with your conscious and subconscious mind so that you are aligned with your vision and goals



Creating from Core; March 26, 8:00am-11:30am PT / 11:00am-2:30pm: $165    REGISTER

The Power of the Collective Whole; April 23, 8:00am-11:30am PT / 11:00am-2:30pm: $165   REGISTER

Living in Alignment from the Inside Out; May 14, 8:00am-11:30am PT / 11:00am-2:30pm: $165  REGISTER

Women As Game Changers Training;  All 3 half-day trainings: $395  REGISTER FOR ALL


Want to learn more about this series?

Join us for a Free Zoom Call. CLICK HERE TO REGISTER

Jan 22, 4:00-5:00pm PT / 7:00-8:00pm ET
Feb 13, 8:30-9:30am PT / 11:30am-12:30pm PT

Join us LIVE In-Person! American Spa Magazine “Women in Wellness Leadership Conference”, March 6, New York City


Tara Grodjesk at tara@taraspa.com



Meet the Trainers

Tara Grodjesk 

Tara Grodjesk has been an innovator and leader in the wellness field for over 25 years. Certified as Holistic Health Educator, Massage Therapist and Ayurvedic Practitioner, she pioneered introducing Ayurveda to the spa industry. TARA Spa Therapy, a wellness lifestyle line, is used professionally in world-class spas nationwide and internationally. Tara has been an active participant of the International Spa Association for 25 years and was Chairwoman of ISPA¹s first taskforce on Greening and Sustainability. Tara is a Founding Emeritus Board Member of the Green Spa Network. Tara has been leading and facilitating women¹s retreats for over 16 years and recently founded a Women in Leadership Forum for spa professionals.

Carolyn Parrs 

Carolyn Parrs is the Founder of Women As Game Changers and CEO and Founder of Mind Over Markets, a marketing communications company devoted to helping sustainable, green and healthy products and services build their brands and a better world for over 14 years. She speaks internationally on women’s leadership, and green / purpose-driven marketing. Carolyn is a certified Business, Marketing and Life Coach and the Co-host and Producer of the online summit “Women As Game Changers” featuring 27 powerful women who are changing the game in the world right now. Carolyn is the creator of Women Of Green, an online community and news source that turns up the volume of the feminine voice in green. She is the mother of two and lives in Santa Fe, New Mexico with her son, daughter and pups, Heart and Soul.

Devi Records

Devi Records is the Co-Founder of Women As Game Changers Training. She has devoted her life to understanding and working with the below-conscious mind. Devi has helped develop many methods that assist both individuals and businesses in becoming more conscious– using strengths more strategically and avoiding potential pitfalls.

One of the maps she helped develop is the Generative Business Process ™ which she adapted specifically for the Woman As Game Changers Workshop and Training. In this process we will explore what a game-changing idea is, and then how to develop it. We will also be looking at the four types of derailers that can interrupt or stop your game changing idea. This map is not only useful for the day but is something you can take with you and use for the lifetime of your business.

Devi is one of the founding members of the Hakomi Institute, and was the British Isles Director of Training and Development for 10 years. She has many years of clinical practice as well as business coaching with CEO’s of major companies. Her client roster ranges from the English Military and Com Team, a mediation company in Germany, to small, one-person start ups. Devi and Veda live in the Rocky Mountains above Boulder, Colorado with wild turkeys, deer, and the occasional bear.