Carolyn will take you through the 5-step process that marketing experts use for creating a high-impact brand that cuts through the clutter you will learn:
• How uncovering the “why” beneath your brand is the most important first step you can take.
• How to get to the heart of your brand message so you are not another me-too product or service.
• The key ingredients to a creating a killer slogan that captures your unique value and sets you apart from the rest.
• The importance of the “look and feel” of your graphic mark or typography in communicating your brand’s personality and mission. Yes, a picture is worth a 1,000 words.
Whether you are branding a product or service – or yourself, this content-rich webinar will show you how to effectively prepare so that you create a powerful, memorable brand that cuts through the clutter and delivers!