Women As Game Changers | Women As Game Changers Blog
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Women As Game Changers Blog

When I started my career on Madison Avenue years ago, I learned very quickly that a company’s “brand” was their alfa and omega, and therefore untouchable. Meaning, if you attempted to alter it, revise it, or change it, even a smidge, it was “off with...

Brand? Soul? Sounds like an oxymoron putting these two words in one sentence. Outside of business circles and investor boardrooms, “brand” can be a bad word. A potential client of mine once asked me to help him with his brand. He said it was “amorphous” and...