Women As Game Changers | Creating from Core: Getting to the Soul of Your Brand and Connecting with your Customers More Deeply Than Ever Before
Getting to your core message requires not only examining what’s on the outside, in the marketplace you exist in, but a deep inquiry inside, to your core reason for being and why that is relevant now. When you understand that, and what your beloved customers really want and care about, you will be able to attract your ideal client or customer more effectively and easily.
Women as Game Changers, Finding your Brand, Women Entrepreneurs, Soul of your brand, Core message
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Creating from Core

HOW TO GET TO THE SOUL OF YOUR BRAND AND CONNECT WITH YOUR CUSTOMERS MORE DEEPLY THAN EVER BEFORE

Probably the #1 business question entrepreneurs and small business owners ask brand marketing specialists is “How do I get to my company’s core message?” It’s a Big One – and of paramount importance because if you don’t know what your core message is, then you don’t have a brand. Just some words on a page or a pretty logo.

Getting to your core message requires not only examining what’s on the outside, in the marketplace you exist in, but a deep inquiry inside, to your core reason for being and why that is relevant now. When you understand that, and what your beloved customers really want and care about, you will be able to attract your ideal client or customer more effectively and easily.

If this is new territory for you, or you haven’t asked these kinds of questions in a while, join Carolyn Parrs, founder of Mind Over Markets, a brand marketing company that specializes in helping entrepreneurs get to the soul of their brand.

Here’s what you will learn:

  • Why getting to the soul of your brand can help you connect with your customers more deeply and authentically
  • The essential questions you need to ask yourself and your customers (or potential ones) so you can get to your company’s true core message
  • How to create and transform a brand’s core message into a tag line that communicates it all in 2-7 words

This workshop can change the way you view your brand and do business for years to come.

WHEN – Saturday, January 6, 8am – 11:30pm PT / 11am-2:30pm ET

WHERE –  Saturday, ZOOM Video Conference online 

FEE – 1/2 Day Branding Deep Dive: $57 

FOR MORE INFORMATION CONTACT

Carolyn Parrs at cparrs@mindovermarkets.com

Women As Game Changers Trainers

Carolyn Parrs 

Carolyn Parrs is the Founder of Women As Game Changers and CEO and Founder of Mind Over Markets, a marketing communications company devoted to helping sustainable, green and healthy products and services build their brands and a better world for over 14 years. She speaks internationally on women’s entrepreneurship, purpose-driven marketing. Carolyn is a certified Business, Marketing and Life Coach and the Co-host and Producer of the online summit “Women As Game Changers” featuring 27 powerful women who are changing the game in the world right now. Carolyn is the creator of Women Of Green, an online community and news source that turns up the volume of the feminine voice in green. She is the mother of two and lives in Santa Fe, New Mexico with her son, daughter and pups, Heart and Soul.

Devi Records

Devi Records is the Co-Founder of Women As Game Changers Training. She has devoted her life to understanding and working with the below-conscious mind. Devi has helped develop many methods that assist both individuals and businesses in becoming more conscious– using strengths more strategically and avoiding potential pitfalls. One of the maps she helped develop is the Generative Business Process ™ which she adapted specifically for the Woman As Game Changers Workshop and Training. In this process we will explore what a game-changing idea is, and then how to develop it. We will also be looking at the four types of derailers that can interrupt or stop your game changing idea. This map is not only useful for the day but is something you can take with you and use for the lifetime of your business.

Devi is one of the founding members of the Hakomi Institute, and was the British Isles Director of Training and Development for 10 years. She has many years of clinical practice as well as business coaching with CEO’s of major companies. Her client roster ranges from the English Military and Com Team, a mediation company in Germany, to small, one-person start ups. Devi and Veda live in the Rocky Mountains above Boulder, Colorado with wild turkeys, deer, and the occasional bear.